25 Years of the right products. For the right customers. With the right margin. On time.

Inside an Sidfactor design studio Ceiling features exposed ductwork and hanging Edison light bulbs. The store has a mix of carpet and tile flooring, with a black mat with white crosses near the entrance.

Founded in 2001, SIDFACTOR began its journey working to streamline the product design process and offer innovative solutions for world class brands. For 25+ years we have been building comprehensive product solutions for our clients. We are built like a brand; our swat team of strategists, designers, developers, and supply chain managers have done it all. We build complete product solutions through our proven process of strategize, design, develop, supply, and our clients range from small nimble startups to some of the largest fortune 100 companies.

Located on Pearl St. in Boulder CO, we are situated to take in all the sights, sounds, and inspiration at the heart of the outdoor industry. In our studio, we work on deliverables ranging from creating new brand strategies, to implementing full brand ecosystems, to designing the packaging each product arrives in, and everything in between. With these strategies and products in hand, leading brands are situated to propel beyond their current boundaries.

The people you meet become your in-house team

Every engagement is led by a principal with a minimum of 15 years of experience. Behind this management group is an extended in-house team of designers, developers, and sourcing specialists — plus the 25+ factory principals and 60+ mill relationships in the extended network. No account managers. No handoffs. No offshore substitutions. Day one through year three, it's the same faces.

Close-up of a smiling man with grey hair and a beard, wearing a dark t-shirt, against a plain light background. Eric Lyon founder of Sidfactor

Eric Lyon

Principal / Co-Founder & CEO

Founded SIDFACTOR in 2001. Thirty years in consumer product. Brand management, strategic planning, and global development across outdoor, cycling, and performance.

Previously: Spyder-Adidas - Salomon

Grant Dupré

Chief Product Officer

21 years at SIDFACTOR — since day one. Leads design and creative across every engagement. The taste-maker behind half the collections our partners are best known for.

A black-and-white photograph of a man with glasses, short hair, and a slight smile, wearing a jacket over a shirt, standing against a plain white background. Grant Dupre head of design at Sidfactor

Co-builder since 2001

A black and white photo of a woman with long hair, smiling, against a plain light background. Evi Hewitt Development Director at Sidfactor

Evi Hewitt

Director of Product Development

10 years at SIDFACTOR running development across the portfolio. Colorado native. Owns the handoff between design and factory — the bridge most agencies don't staff.

Full-portfolio development lead

A young man with long hair and a beard smiling, wearing a baseball cap and a light-colored jacket, appears upside down in the image. Ben Lotte Design Director at Sidfactor

Ben Lotte

Director of Product Design

Boulder native who started here at fifteen. Has led apparel and accessories collections across the full partner roster. Senior designer managing cross-category programs.

Master of all things design . Ai Specialist

Black and white portrait of a young woman with shoulder-length hair, wearing a dark top, looking at the camera with a slight smile. Haven Lyon project manager at Sidfactor

Haven Lyon

Project Manager

Haven joined the team in 2026. She has a sharp eye for style, but most importantly she brings sharp organizational skills and is focused on project management keeping the team moving fluidly.

Project Manager + Trend validation expert

A woman with long wavy hair smiling, wearing a heart-shaped necklace, a pearl necklace, and a top with a rounded neckline. Nora Wornhoff Color specialist and designer at Sidfactor

Nora Wornhoff

Product Designer

Fashion-trained, apparel-obsessed, and the team's color authority. Interned through college, joined full-time in 2021. The reason our palettes don't look like everyone else's.

Women’s Apparel + Color lead expert

A smiling young man with short, wavy hair and a beard, wearing a plain light-colored t-shirt, photographed against a plain white background. Sam Graziano - Senior Designer at Sidfactor

Sam Graziano

Senior Product Designer

Guides projects from kickoff to market-ready. Deep workwear and industrial design knowledge. Interned here, rejoined full-time in 2021 — the clearest kind of hire.

Workwear + industrial specialist

A close-up black and white photo of a smiling young man with curly hair, wearing a casual t-shirt, against a plain white background. Owen Clark designer at Sidfactor

Owen Clark

Product Designer

Industrial design background. Joined in 2022. Brings methodology and structure to early-stage projects where most teams are still guessing.

Industrial design · Process rigor

Jason Olden

Principal / Co-Founder

Principal and co-founder. Brings extensive product design and development intelligence, brand building, and go-to-market strategy. Three decades leading product and commercial programs across multiple categories.

Black-and-white photo of a man wearing a baseball cap with the logo 'Mountain Standard' and a T-shirt. The man is smiling, with his arms crossed over his chest. Jason Olden founder of Sidfactor

Previously: The North Face - Reef